Book Review - Made to Stick

Made to Stick by Chip and Dan Heath had been on my wish list for ages. So it was pretty cool to receive a copy as pre reading for my new role at Experience UX.

Book cover of <i>Made to Stick</i> by Chip and Dan Heath.
Made to Stick by Chip and Dan Heath

It is not your typical UX book but it does explore how we can make ideas more likely to stay with someone. A particularly useful skill for someone now working in an agency, rather than in-house, who need to pass on research findings to be acted on, but is unlikely to be able to see the whole process through to the end.

Chip and Dan have come up with a six point process for making sure your idea will stick. These include:

  • Simplicity
  • Unexpectedness
  • Concreteness
  • Credibility
  • Emotions
  • Stories

This is not a book about coming up with brilliant ideas and they do not promise that this will make your idea amazing, rather that it will help you to present your idea better.

This book is written in a thoroughly engaging way. It is full of examples for each principle and really explained why each method works.

This is a must read for anyone who needs to get an idea across and make people remember it, whether it is part of a marketing campaign or as a teacher.

It was an enjoyable read and I know that I will come back to it in the future, even if it is not your typical UX book.