Penelope Rance

UX Design Researcher

I love helping people and I love problem solving, which makes working in User Experience my perfect career. Since I found out about this thing called UX in 2014 I have spent all my spare time learning all I can about both design and research, and I continue to learn as I put it into practice in the real world.

I believe the best designs are the ones which are most inclusive, so I try to keep this in mind whatever I might be working on. I love that digital products can really change peoples lives for the better and I think there is no excuse for not making them as accessible as possible.

"She has a talent for identifying solutions and for putting herself in the position of the user"

Matt Farrow,

Digital Platforms Development Manager,

University of Surrey

My Work

The new wiggle product page.

Wiggle PDP Case Study

Re-designing the Wiggle Product Description Page

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A completed card sort.

Wiggle Nav Case Study

Using research to create the best possible menu

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What is UX?

UX stands for User Experience and as a UX Design Researcher it is my job to make things as easy as possible for the user while helping the business achive its goals.

The problem with a term like UX is, because it touches on so many different parts of the process it can sometimes be hard to explain exactly what I do.

For instance I am not a visual designer but I might make suggestions on the visual design following testing with users.

UX is more than just creating wireframes or personas and is something which should be thought about throughout a project, from start to finish.

After all if your website or process is easy to use, it is more likely that users will keep coming back and bring their friends.

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About Me

image of Penelope Rance

Hi I am Penny and I am a UX Design Researcher.

I did not always work in UX. I studied Landscaping at College and worked for four years in the Digital Team of the University of Surrey, amongst other things, but I truly believe that all these experiences make me a better designer now.

I love learning new things and when I am not learning about technology and design I love to learn new creative skills like paper making, bookbinding, knitting and at the moment crochet.

I am currently volunteering with UXPA, helping out at their monthly UX events and workshops, while attending as many other UX events as possible.

After all that if I still have some energy left I go for a run with my dog Milo. It is a great way to clear my mind and I often find problems have resolved themselves by the time I am out of the shower and ready to work on them.

Contact Me

If you have any questions about my work please feel free to contact me.

Email me on or find me on Twitter or Linkedin.